The United States youth is exposed to alcohol everyday through glorified commercial’s and television shows using product placement. Studies revealed that in the past decade Alcohol ad’s jumped 71%. The Center on Alcohol Marketing and Youth (CAMY) released facts of the growing concern of the exposure to alcohol on the nation’s youth. Between 2001 and 2007 well over 2 million alcohol advertisements were broadcast. Besides the internet, television has a heavy influence on a teenager’s perception of society.
Alcohol advertisements are being broadcasted on channels that primarily target young adults particularly teenagers. Channels like Comedy Central, an audience of primarily 12 to 20 year olds were saturated with alcohol advertisements. An underage television watcher averages 366 alcohol advertisements annually, an intake of one alcohol influenced message a day.
The pressure of alcohol use amongst young adults can come in many different forms through peers, leading by example, or simply having a misconception of what alcohol abuse can really lead to. The messages about alcohol use amongst teens can seem hazy. A parent can tell their child not to drink until their faces turn blue. The reality is that most teenagers are more influenced by what their peers are doing. It is an unfortunate reality, but far too common. There are however messages of alcohol abstinence in the media. The odds of seeing an alcohol company sponsored anti-drinking messages are roughly 1 for every 22 alcohol use messages.
Over 4,000 adolescents under the age of 16 have their first drink in the United States. Everyday a young adult is at serious risk of escalating their social drinking to a series of hardship that can potentially follow alcohol abuse. The damages that alcohol abuse on an individual has are immeasurable. Alcohol abuse is the culprit for financial, social and metal turmoil and costs lives of many. Roughly 100,000 deaths a year are a direct result of alcohol influence.
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